As the parent brand, Google for Developers sat on top of all of its developer products, tools, and technology. In 2023, it finally got a refresh.
How I helped shape the messaging and updated the site.
What I did
Refreshing Twitter’s marketing website
Role: Writer
Company: Google for Developers
Year: 2023
As a writer and editor on the Developer Marketing team, I helped transpose insights from research to high-performing messaging on the site and brand refresh.
I wrote a new tagline, and partnered with UX to come up with a clear content strategy moving forward.
Before the refresh
The header on the home page served as a coveted promotional spot for events, initiatives, and sometimes important product announcements.
Further down in the products list, we focused on aspirational messaging (Built anything with Google).
After the refresh
Following research and an emerging top-down narrative focused on third party developers, I partnered with Marketing to propose new benefit messaging that focused on Google’s best features (namely an open ecosystem of tools that work together and empower developers to build faster and be more creative). The content on the current website performed the best in testing.
Further down we showcased areas of developer expertise that were extracted from research; Mobile, Web, AI and Cloud. I partnered with each lead to simplify their taglines.
Before
After
