Say more with imagery.

Problem

Apple Events works as an internal agency, partnering with many teams across the organization. Each team has a preferred way of sharing information, but when I joined I helped to standardize and improve communications.

The PR department tends to be more wordy, but we wanted to help them understand what design and copy editing could do.

Solution

For the last version of a Know Before You Go email, they asked for bullet points to help people skim their content easily. While it did the job, it wasn’t aseptically pleasing and didn’t feel on brand. I worked with design to come up with a better template that leveraged imagery to help a user get through the content better.

I also partnered to trim copy where I could, reorganize the content, and make the headlines more conversational.

Results

PR loved the template and became more open to partnering on communications, improving the relationship and trust.