Using a Top-Down Narrative to Speed Up Content

Using Google’s flagship event to establish it as a though leader in generative AI

What I did

Project

Role: Contributing writer, editor
Company: Google
Year: 2023

Problem

Google needed to launch its AI narrative in addition to ensuring its developer keynote laddered back to the messaging in a recent rebrand focused on developer solutions.

Whereas in years past the script and narrative were developed based on product features (bottom up), in 2023 the. narrative was top down.

Solution

The developer narrative was known across teams, and we asked product and marketing script leads to share updates that laddered back to it.
Each team provided their product features and new launch announcements and offered a draft of their keynote.
Next, I ghostwrote the opening and closing statements by Jeanine, weaving together the most compelling announcements that laddered back to the narrative.
Then, I partnered with Jeanine’s Chief of Staff to continue refining.

Impact

Because the output was clear from the beginning, ideation took less time than in previous years.
Moments after the Keynote, GOOG stock surged 3%.
Caused a huge spike in the Google Search console for the term “Generative AI”

Google is now a leader in generative AI, and Google I/O 2023 is where it started. I’m one of the people behind it.

The narrative:

We’re continuing to make deep investments across AI, mobile, web, and the cloud to make your life easier as a developer. Today you saw many of the ways we’re using generative AI to improve our products. We’re excited about the opportunities these tools can unlock and to see what you build. From simplifying your end to end workflows to improving productivity, catch up on key announcements below.

The main points:

AI: Making it possible for everyone to build AI-powered products in the most productive and responsible way.
Mobile: Increase productivity with the power of AI, build for a multi-device world, and do more faster with Modern Android Development.
Web: Experience a more powerful and open web, made easier and AI-ready.
Cloud: New generative AI cloud capabilities open the door for developers with all different skill levels to build enterprise-ready applications.

I partnered with 10 working groups across Google’s developer products, developer brand, and ecosystems teams to edit and streamline the Developer Keynote script.