Supporting Ukraine with UX Writing
What I did
Project
Role: UX writer, ghost blog writer
Surfaces: Logitech.com, Logitech Intranet
Company: Logitech
Year: 2022
Problem
Logitech wanted to support the War in Ukraine as part of its causes marketing initiatives, but it had to act quickly.
Solution
Leveraging new website templates, we were able to quickly add an announcement bar and a custom messge in the cart that led to a landing page.
Results
Pending!
Announcement bar
When users visited the site, they saw a simple call to action on the announcement bar.
Donate during checkout in the cart
In the cart, I had a little more room to work with and was able to add some more details. By including a messaging during the cart experience, we streamlined the donation experience for the user.
Users were led to a donation landing page.
Promotion
The comms team shared a public blog post announcing the fund.
I was able to partner internally to promote the donation fund on the company intranet with a promo card and blog post.
Internal promotion
I was able to partner internally to promote the donation fund on the company intranet with a promo card and blog post as the ghost writer.