As an Editor on the Global Business Creative team, I helped a large cross-functional marketing team of 20 tell better stories to align with Twitter’s business goals and further cement it as a global force in advertising and marketing by providing insight and helping to launch this new website.

I wrote a new tagline, and partnered with UX to come up with a clear content strategy moving forward. And I selected the content we shared, edited old copy, and helped set the direction for what to use moving forward.