Problem

Infosys was well-known for its consulting services and sometimes received unwanted negative press for its overseas support. It wanted to up-level the conversations around its brand and preferred to be known for its expertise and deep knowledge around digital transformation and AI.

Solution

Infosys leaned on the communications team at LEWIS to help elevate their messaging through a thought leadership program that worked in lockstep with its internal event marketing program. To support its goal, we developed a report based on research it commissioned around leadership and artificial intelligence. To amplify the report, I ghostwrote byline articles for Sudhir Jha that linked back to the report and were targeted to specific industries that would find the insights interesting. It would take the findings and press around it as a conversation piece while it attended the DAVOS Convention in Geneva, which was focused on the global economy and current challenges.

I was involved in the end-to-end communications strategy, from the concepting the communications program to editing the report and ghostwriting the bylines (these were placed by PR). I worked to ensure quality, brand, and content were all top notch.

Impact

• Lift in Share of Voice, with more positive sentiment noted around the brand.

• In addition to the bylines, the PR team garnered 100+ pieces of press with other organizations.