Building DEI content strategy that resonates

Whatever it is, the way you tell your story online can make all the difference.

From Accelerators to joining the conversation, Google is committed to supporting and amplifying work for Black+ developers.

After writing the inclusive marketing guidelines for all of Google, I supported the strategy for making inclusive films and case studies that matter.

What I did

DEI developer stories content strategy

  • Role: Content strategy

  • Company: Google for Developers

  • Year: 2021

Google’s Inclusive Marketing Guidelines

  • Role: Writer and editor

  • Company: Google’s Brand Studio

  • Year: 2019

Problem

After committing to racial equality, Google needed a clear content strategy to ensure they could tell better stories.

Solution

  • I partnered with the editorial lead to develop a framework and checklist to help guide creative to make truly resonate work based on research, recommendations from the Inclusive Marketing Guidelines I’d written, and an audit of our current work.

Impact

  • The creative team took our framework and developed a series called Black Women in Tech, created by Women Techmakers. The series has garnered over 2M views and counting.

The Strategy:

Building Google’s DEI storytelling criteria for developers

ETT_storydevelopment_strategy.png

The Result:

Resonate stories that matter

Using slime mold to drive conversations about equity

Ashley Jane Lewis is a Creative Technologist who educates people about equitable distribution using slime mold, a multicellular and single cellular yellow biological culture. In collaboration with Ayodamola Tanimowo Okunseinde, she's developed the Slime Tech Lab, a mobile science lab that explores new futures through science, technology, and storytelling. Together they have built new technological components that track slime mold movement to highlight how it sends nourishment and where it needs it most, similar to when communities come together to provide assistance and mutual aid. Learn how Ashley is changing tech with science to facilitate open conversations about important issues like inequity.

Breaking barriers in space

Meet Dr. K Renee Horton, a NASA System and Quality Engineer living in New Orleans, whose journey into tech began after having three kids and overcoming her severe hearing disability. We step into her shoes and experience the world as she does, understanding the barriers she's facing that make her who she is today.

She is a black women in tech, related to Women Techmakers, and uses Google technology.


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