When you’re scaling and expanding into a new market while evolving your voice, it’s time to revisit the basics.
What I did
Sauce Labs’ brand book
Role: Writer, Editor
Company: Sauce Labs
Year: 2014
Problem
Sauce Labs previously catered to startups, but wanted to expand into the enterprise market. Its voice had generally been casual, but it needed to grow up and be a little more polished. At the same time, it had been too small to bother with a brand book and it didn’t need one–until now. With new funding and a new goal in mind, it was time to update and codify some guidelines; a necessary step that comes with scaling.
Solution
Partnered with the brand lead and marketing director in the research and development to truly understand our market, personas, goals, brand and voice.
Owned, authored, and edited the Editorial section.
Edited the rest of the book for consistency.
Impact
True understanding of where we were and where we were going.
Unified story and guidance that could be shared with partners and guest writers.
Read the brand book below.
