Infosys – Upleveling Brand Conception with Thought Leadership Through the Leadership in the Age of AI Report
What I did
Project
Role: Editor, Writer, Content Strategist
Company: Infosys
Year: 2018
Problem
Infosys wanted to up-level the conversations around its brand from consulting to digital transformation. To support its goal, we developed a report based on research it commissioned around leadership and artificial intelligence. As the editor in chief for the report, I served as the last stop before shipping it; ensuring quality, brand, and content were all top notch.
Solution
To help amplify the report, I authored four ghost-written pieces based on the report and partnered with the PR team, who got them placed.
Impact
In addition to the bylines, the PR team garnered 100+ pieces of press with other organizations.
Thought leadership ahead of the DAVOS convention
In partnership with Infosys’ research, I heavily edited this hefty report about AI in 2018. The goal was to help establish them as thought leaders in the space ahead of the DAVOS convention.
But it’s not enough to write and publish something and call it a day.
It’s a best practice to recycle content.
As a content strategist, I partnered with PR to come up with a plan to further amplify the findings.
As a writer, I used the data from the report to author 4 articles with slightly different takes, curated for specific outlets.
The PR team pitched the bylines and secured space.
You can read two of them below.
