Standardizing crisis communication during COVID-19
Our work is only helpful if we have a unified message. I drove the standardized communication around COVID-19 at Google Developers, partnering across the organization to get buy-in.
What I did
Project
Role: Project lead, writer, content strategist
Company: Google Developers, Google Developer Marketing
The problem
Google is a large organization, so it’s important to have a unified voice when it comes to a crisis. At the beginning of COVID-19, I initiated Developer Marketing’s standardized voice and tone around COVID communications.
The solution
As the project owner, I partnered across the organization to gather buy-in over what we should say, when, and where.
The results
I initiated Developer Marketing’s standardized voice and tone around COVID-19 communications. As the project owner, I partnered across the organization to gain
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